CucumbersStart a brief
Independent creative houseIndia / everywhereNow showing 01 / 06

Contact sheet01 — 06

  1. 01AppleiPhone 17 Pro — Diwali CampaignBrand
  2. 02KingLive at Simba Uproar 2025Live
  3. 03KR$NA feat. Seedhe Maut & Samay RainaSensitiveMusic
  4. 04Purple PotatoAs Unique As YouBrand
  5. 05KarmaLive at Red Bull Dance Your StyleLive
  6. 06KitKatSpectra CampaignBrand
Brand / 01AppleiPhone 17 Pro — Diwali Campaign

A creative house for talent, stages and screens.

Artist-led and culture-first. Campaigns, music videos, fashion films and live productions, kept cool and served fresh.

Enter the archive 40Inside the house
Keeping it cool. Serving it fresh.Brand · Live · Music · FashionScroll
Brand14
Live10
Music12
Fashion04
In the archive40 worksOpen the full index

00 — The house line

Ideas shouldn’t feel factory packed.

An artist-led creative house bringing talent, campaigns and live experiences together. From the first idea to the final frame, we make it happen.

Inside Cucumbers

01 — Selected works / 01—08

Selected works.

All 40 in the archive
Play01BrandAppleiPhone 17 Pro — Diwali CampaignPlay24LiveKingLive at Simba Uproar 2025Play40MusicKR$NA feat. Seedhe Maut & Samay RainaSensitiveView22FashionKazoDisney Fashion Show — GurugramView29MusicYo Yo Honey SinghZingabaadPlay12BrandPurple PotatoAs Unique As YouView15FashionAsaayeFashion Film 2024Play21LiveBMWJoytown ’24 — India Tour
Brand · Live · Music · FashionEnter the archive 40
Fireworks light up the Simba Uproar stage above a packed crowd
02 — LiveSimba Uproar 2025 · Photography @kartikkher

You had to be there.

Concerts, tours, fashion shows and launches. Off the screen and into the room, built for the energy of the crowd.

Step
inside
Talent · Stage · Shared energyPhotography — @kartikkher

03 — Programme

Four systems. One house.

From phone screens to festival stages, four connected disciplines carry an idea from first spark to final applause.

Brand campaigns, performative talent management and idea-to-execution creative stewardship.

  • Brand campaigns
  • Concept & creative stewardship
  • Performative talent management
  • Campaign rollouts

Pre to post production, line production, direction, casting, choreography, styling and makeup.

  • Direction
  • Line production
  • Casting
  • Choreography
  • Styling & makeup
  • Pre to post production

Concerts, tours, fashion shows, launches and culture-first brand activations.

  • Concerts & tours
  • Fashion shows
  • Launches
  • Culture-first activations

Artist partnerships, music videos, movement direction and the right people around the right idea.

  • Artist partnerships
  • Music videos
  • Movement direction
  • Creative team assembly

04 — Index

Different worlds. Same energy.

A
40

works on record, every one viewable on site

B
34

brands and artists in the mix

C
04

disciplines under one roof

In good company

AppleJamesonboAtRoyal Enfield x St+art IndiaRed Bull IndiaVivo IndiaEicher TrucksColorbarMG Comet EV x Yung SammyStatiqPurple PotatoBlue HeavenNatty GarbAsaayeKitKatDenaveKing x Alan WalkerRaftaar x KR$NABMWKazoKingKarmaAkashPanjabi MCYo Yo Honey SinghRaftaarYung Sammy feat. Seedhe MautIpsitaaJasmine SandlasEmiway x SwaalinaMathu Vadalara 2Hommie Dilliwala feat. SpectraPanther feat. SpectraKR$NA feat. Seedhe Maut & Samay Raina